HEATHER HAWTHORNE

Proven Branding & Content Marketing Specialist

HEATHER HAWTHORNE

Proven Branding & Content Marketing Specialist

ABOUT

The Woman
Behind The Words

I am an agile, articulate, experienced marketer whose design and communication acumen helps build authentic brands and finely-tuned strategies. Since 2012, discerning business owners in financial services, executive coaching, technology, and healthcare have trusted me to cast their vision into words and visual designs that convey the essence of their brand. I am fascinated by possibilities, inspired by stories, compelled by efficiency, and fueled by collaborative work.

CURRENTLY WORKING

At the STUDiO

Launched in January 2019, the STUDiO is a boutique marketing firm working exclusively with Integrated Financial Group’s independent advisor members to help them define, refine and grow their businesses.

We partner with our advisors to undercover their stories, highlight their expertise, and convey the value of their service through distinctive branding, graphic design, communications, and digital marketing strategies.

The result? Brands that are both unique and relatable.

The STUDiO offers a comprehensive range of marketing services:

  • Brand Identity Design
  • Website Design
  • Copywriting
  • Video Marketing
  • Email Marketing
  • Monthly Subscription Marketing
  • Social Media Content Creation & Management
  • Digital Advertising
  • Direct Mail Campaigns
  • Marketing Compliance Support
  • Strategic Consulting

CURRENTLY WORKING

At the STUDiO

Launched in January 2019, the STUDiO is a boutique marketing firm working exclusively with Integrated Financial Group’s independent advisor members to help them define, refine and grow their businesses.

We partner with our advisors to undercover their stories, highlight their expertise, and convey the value of their service through distinctive branding, graphic design, communications, and digital marketing strategies.

The result? Brands that are both unique and relatable.

The STUDiO offers a comprehensive range of marketing services:

  • Brand Identity Design
  • Website Design
  • Copywriting
  • Video Marketing
  • Email Marketing
  • Monthly Subscription Marketing
  • Social Media Content Creation & Management
  • Digital Advertising
  • Direct Mail Campaigns
  • Marketing Compliance Support
  • Strategic Consulting

Notable

INTEGRATED FINANCIAL GROUP

Brand Identity/Copywriting/Website Design/Marketing Strategy

21 GOATS FINANCIAL PLANNING

Brand Identity/Copywriting/Website Design/Marketing Strategy

GUNTHER WEALTH MANAGEMENT

Brand Identity/Copywriting/Website Design/Marketing Strategy

FERO FINANCIAL

Brand Identity/Copywriting/Website Design/Marketing Strategy

HIGHLANDS WEALTH GROUP

Brand Identity/Website Design/Marketing Strategy

LINEA PRIVATE WEALTH MANAGEMENT

Brand Identity/Website Design/Marketing Strategy

CLEAR BLUE WEALTH

Brand Identity/Website Design/Marketing Strategy

THE ANCHOR FINANCIAL GROUP

Copywriting/Website Design

ENVISION WEALTH PARTNERS

Brand Identity/Copywriting/Website Design/Marketing Strategy

INTEGRATED FINANCIAL GROUP

Brand Identity/Copywriting/Website Design/Marketing Strategy

21 GOATS FINANCIAL PLANNING

Brand Identity/Copywriting/Website Design/Marketing Strategy

GUNTHER WEALTH MANAGEMENT

Brand Identity/Copywriting/Website Design/Marketing Strategy

FERO FINANCIAL

Brand Identity/Copywriting/Website Design/Marketing Strategy

HIGHLANDS WEALTH GROUP

Brand Identity/Website Design/Marketing Strategy

LINEA PRIVATE WEALTH MANAGEMENT

Brand Identity/Website Design/Marketing Strategy

CLEAR BLUE WEALTH

Brand Identity/Website Design/Marketing Strategy

THE ANCHOR FINANCIAL GROUP

Copywriting/Website Design

ENVISION WEALTH PARTNERS

Brand Identity/Copywriting/Website Design/Marketing Strategy

Quotable

Unreal talent. Heather was able to take what I do for my clients and create a message that intimately describes the passion and care our firm has for those we work with. Her ability to listen to our story and paint a picture with words has had an immediate and long-lasting impact on our firm.

TRENTON ADAMS, CFP®
Magnolia Financial Group | mfgplanning.com

A prospect yesterday called yesterday and told me she spoke to 4 advisors plus someone at her local bank. Then she went on to say, “But we want to work with you and are so excited to work with the goats! We were really able to connect with you and think you are the best fit.” I believe our website was the gamechanger – that prospect gained an impression from the design and messaging that couldn’t be conveyed over the phone. Thank you, Heather!

ALYSON SKODAK BURKETT, CRPC®, CFP®
21 Goats Financial Planning | 21goatsfp.com

Heather is beyond skilled at her craft – truly brilliant! My business partner and I utilized her services when we launched our financial firm with IFG a little over a year ago, and we were ecstatic with the results. She has shown extraordinary talent with her ability to bring a business to life. Her nickname around here is Babe Ruth because, with everything she sets her heart out to accomplish, she hits a home run.

SABRINA PROANO
Clear Blue Wealth | clearbluewealth.com

I engaged the STUDiO to build out a website I have been needing for a long time. Frankly, I am reluctant to spend chunks of money on my business because I am often disappointed with the final product or outcomes of whatever it is I am buying. I hate that feeing. So, it was with a little bit of apprehension that I started this process with Heather. At this point I’ll just cut to the chase: Heather knocked it out of the park. While having a website is great, what I found just as valuable was the process Heather took me through. It helped me really define and understand my value proposition and brand identity. I feel better about my positioning in the marketplace that I ever have and I wasn’t expecting that as an outcome. As for the actual end product, I didn’t have a “vision” of what I wanted when we started, but I did have a vibe and atmosphere I wanted to convey. It took a lot of work, but in the end Heather and her team nailed it. I am proud to have my name on the finished product; I am confident that it will greatly expand my sales and marketing capabilities.

PAUL PEELER
Integrated Financial Group | planlifenow.org

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